The Process

  • You have a nascent idea you’re excited about but lack the bandwidth to thoroughly assess viability and need a thought partner.

  • You are serious about the notion of moving forward with your idea and are ready to outsource research. We sit down with you, score your idea based on a baseline viability framework to spot initial opportunity and risk areas, align on goals and build a custom roadmap.

  • We conduct thorough analysis on the industry space at large as well as your niche to narrow down market share, research competitors, conduct a SWOT analysis, create ideal customer profiles, and shape product positioning. You are provided documentation for each of these areas plus an executive outline

  • We dive deeper into any marketing questions and create financial projections and models to help you assess various levers to consider while launching.

    We start compiling the pitch deck if this service is chosen.

  • Here is where the rubber meets the road and you are equipped with a robust package of insights and tools to best evaluate next steps on whether to move forward.

    The final pitch deck is delivered if this service is chosen.

Services