Market Opportunity Assessment
There are a lot of people on earth who could benefit from your solution. Through the market viability process, we evaluate the opportunity for your product or service from a variety of angles to ensure you have a multifaceted picture of the potential opportunities and threats.
Process:
Assess industry projected growth rates and underlying headwinds and tailwinds
Determine the total addressable market (TAM) and the reasonable capture rates for year 1 and beyond
Evaluate marketing tactics to best capture target market share and craft a differentiation strategy