Competitor Analysis
There are a lot of companies trying to solve different problems and we help identify those that are either directly or indirectly trying to provide a solution to your problem.
It’s important to know who is already in the market, how they are positioning themselves and how customers view them in order to build better and differentiate yourself from the crowd.
Process:
Conduct a baseline competitor analysis, evaluating the strengths and weaknesses of the top companies in this space (or adjacent space if you are a first-mover)
Score your concept against the competitors and arm you with insights on where there are gaps and opportunities for improvement and differentiation
Deep-dive into a variety of direct and adjacent competitors based on a slew of quantitative and qualitative factors directly relevant to your product or service