Product Positioning
Whether you are an early mover and there is a blue ocean opportunity in front of you or you are the 999th into a highly fragmented market, we help you to capture attention and market share through thoughtful and persuasive positioning.
This service also helps to determine pricing structures based on your offerings while taking competitors into account.
Process:
Define ideal customer profile(s), including demographic, psychographic and pain points
Hone in on brand personality, including tone and overall feel
Narrow down your anchor product or service, highlight key features and articulate how this will be packaged for the market
Clearly define your unique selling proposition and craft a succinct positioning statement